Every Door Direct Mail®
Tips & Tricks
Tip #1
Pre-Planning
You don’t want to compete with a lot of other junk mail so find out if the post office delivers a lot of bulk mail on particular days and avoid those days
Tip #2
Strategy
Choose the time of the week that you usually book the most appointments
Tip #3
Multiple Mailings
Frequency increases the effectiveness so deliver to the same homes 2-3 times over a 2-3 month period
Tip #4
Timing
Schedule your mailings to coincide with events or promotions to maximize impact
Tip #5
Design
Ensure your mailer has an attention-grabbing image and a bold headline to capture interest
Tip #6
Route Selection
Choose neighborhoods that align with your business goals and target audience
Every Door Direct Mail®
Mapping & Mailing
EDDM Online Tool
A quick overview of how you may use the EDDM Online Tool to plan your mailing, map your routes, and let USPS deliver to every door you select. The EDDM Online Tool is easy to use and postage discounts are available for most businesses.
Prices - USPS Marketing Mail Flats up to 3.3 oz
EDDM flyers, postcards, and other flats are considered USPS Marketing Mail® products.
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EDDM Retail® USPS Marketing Flats currently $0.223 per piece
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EDDM BMEU USPS Marketing Mail Flats currently as low as $0.219 per piece
Every Door Direct Mail®
Frequently Asked Questions
Question: Do I need a mailing list or permit?
Answer : No mailing list is needed. Just select your mail routes here. You don’t need a permit just register for free. Or just contact us and we can complete the full process for you.
Question: How much is postage?
Answer : The current EDDM® postage rate is only 22.3¢ – It doesn’t matter what size the mailer is as long as it fits in the post offices sizing specifications
Question: Is there any preparation needed before dropping off or shipping to the post office?
Answer: Yes, you must bundle the mailers into bundles of 50 or 100 and include a facing slip. You must also fill out EDDM® retail form that you can print out after selecting your mail routes and delivery day. If you need to ship the bundles and forms to the post office, we can assist you.
We can take care of all preparation for you!
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